Submitted by Rosa Manson on March 21, 2008 - 12:35pm.

"What doe sit mean to have a development label?"
My reason for asking is that I have just read an article from the developments magazine called 'Design a Label'.
This they say is to help customere in the high street tusle between 'organic', 'Fairtrade' and ' food miles'.
Karen Ellis and Michael Warner (anyone heard of them?) are proposing a new 'Good For Development' label.
How would this be achieved without open barriers, as there are already restrictions by the Eu on what size bananas should be, so how is this going to encompass a much wider range of products fromnt he developing countries than Fairtrade currently does?
How does one define the broader development benefits of trade (including those from market-priced, non-Fairtrade products)?
How can one ensure the environmental impacts of production are assessed properly?
I can understand why this needs to be done, in order to have some competition.
Could this generate additional sales for exporters who can demonstrate that they can bring development, and perhaps environmental benefits to the country of production?
There is a whole list about improvements in the investment climate, industrial diversification, employment oportunities, improved land security; skills and local enterprise developemnt; efficient water and soil conservation methods, improved access for the poor producers to markets; innovation in production, affordable access to infrastructure; use of environmentally sound production techniques, increased payments of taxes to the state.
That is all very well, but who is going to pay for all this, as the Governments are already behind in the payments that they promised the developing world by 2010.
A longer version of the of this article first appeared as an ODI Opinion paper www.
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